Digital first publishers – Part 3 (Penguin Destiny Romance)

In the third of my series about Australian digital first publishers I now delve further into just why romance and digital go so well together. Part 1 covered Editia, Xoum and Momentum. Part 2 looked at Hampress and Really Blue Books. I will be looking at more in the romance genre as well as poetry very soon.

Penguin Australia launched it’s own digital first imprint with Destiny Romance in August 2012. With a tagline of ‘See where love takes you’ I guess they hope it will take romance readers directly to them. Good news for local writers, they will only accept submissions from Australian writers.  That is creating more opportunities for Australian romance writers with the potential to have their work sold through Amazon, Apple iBookstore, Google Play, Kobo and Read Cloud. In news hot off the press* sales have just gone live directly from the Destiny Romance website!

Unlike most other digital first endeavours, Destiny Romance has the same approach as the rest of Penguin and applies DRM to their titles. However, in common with the digital first formula, although they don’t pay an advance a writer will receive higher than standard royalty rates.

Digital and romance are a marriage made in heaven. Romance readers have been very early adopters of digital reading by leaping into ebooks and buying digital ereading devices. Happily they are also very veracious readers – some fans downloading an average of ten ebooks a week!

Carol George, Editor, Destiny Romance

They accept submissions from 25,000 words through to 100,000 through their online submission process and will take a maximum of three months to get back to writers who are successful. Ideally they want to get back to everyone who submits as they understand how important it is to writers, but the pure volume means at times they are unable to do so.  According to Carol George who with Sarah Fairhall heads up Destiny, “We’ve discovered some great writers through the submission process. Fostering some wonderful Australia writing is the most exciting and rewarding part!” George said that she is thrilled at how many submissions they have received and the only problem (and the joy) is keeping up with reading!

They already have eight titles available and anticipate publishing two new titles every month. Read their submission guidelines before sending your fully completed manuscript. They accept submissions in word document format only.

You can visit their website, Like them on Facebook, follow them on Twitter, watch their author videos on YouTube or place them in a circle on Google+.

* I do appreciate the irony of saying news about a digital first publisher is ‘hot off the press’. Some habits are hard to break!

At the end of reviewing the latest Australian digital first publishers I’ll post a brief outline of what I’ve learnt about their approach in comparison to mainstream publishers.

Do you know of any Australian digital first publishers that should be covered in this series? Let me know in the comments.


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