Part 1: How to Publish Your Ebook (ASA Training)

This six week course started last week at The Australian Society of Authors with a presentation by Joel Naoum, Publisher, Momentum Books, Pan Macmillan’s digital-only imprint.

The growing market for eBooks and recent developments.

This coming Wednesday I will be presenting so I received an outline of what Joel covered from Linda Funnell. Luckily for all readers Joel has also uploaded the presentation to his blog!

Linda Funnell is convener of the Australian Society of Authors How to Publish Your Ebook series of workshops and has over 30 years publishing experience. Linda worked for ten years as HarperCollins Publisher, Fiction and Literary Non-fiction. She is a book editor and publishing consultant and co-editor with Jean Bedford of  The Newtown Review of Books.

Key points of Joel’s presentation

      • The importance of editing and the importance of cover design and keeping covers clear and striking.
      • The book description and metadata are very important.
      • Joel talked about pricing and how self-published bestsellers tend to be priced 99 cents to $2.99.
      • Amazon’s lack of local support means that their market share is lower than other countries, and the other retailers are more likely to support Australian authors.
      • Joel briefly described the different formats: EPUB, Mobi, PDF and digital audio and POD.
      • He discussed routes to publication: Direct self-publishing; Assisted self-publishing (eg Smashwords); Publishing Services/Fee for service; Digital-only publishers; Traditional publishers; Funding platforms (such as Kickstarter and Unbound).
      • Participants heard about the importance of marketing. Consider who is your target audience. While you are going through the process think about keeping a blog of the writing process. Other writers will gain through your experience. Joel also stressed the importance of having free content to give away on social media. Although there are a number of options, only use the social media you love: “Be shameless but don’t be annoying”.
      • Joel also discussed how crowdfunding platforms like Kickstarter can create early buzz for the book.

I really recommend having a look at Joel’s presentation on his blog The Smell of Books as it more fully explains all of the information above and more.

Part 2: Preparing and Producing an Ebook

My workshop is this Wednesday and I’ve been busy working on a presentation to advise participants about their options when creating an ebook. What tools or providers are available for conversion? What do you need to be aware of when preparing your manuscript for conversion; what service providers can offer; how much should you expect to pay? Attendees will find out all this and more.

Presentations in the weeks to come:

Week 3: Wednesday 18 July 2012
How can I sell my eBook?

Dealing with major etailers- Amazon, iBookStore, Kobo, Book.ish et al- and getting into their stores. Going direct vs using a service provider (such as SmashWords or BookBaby). What you can expect to be paid.

Jim Demetriou, Sales & Marketing Director, Allen & Unwin, has more than 20 years experience in the book industry and up-to- the-minute experience of dealing with etailers.

Week 4: Wednesday 25 July 2012

How can people find my eBook? Metadata and DRM.

Getting your eBook listed in the right places and making sure people can find it. Digital Rights Management – what is it and do you need it?

Airlie Lawson has more than 15 years experience in subsidiary rights, including translation, film, television and digital.

Week 5: Wednesday 1 August 2012

How can I let people know about my eBook?

Promotion and social media. How to make sure people know it’s out there.

Natalie Costa Bir, Web Content Editor, University of Sydney; former Manager, Voyager Online Marketing at HarperCollins. she also co-presented the course Excellent Ebooks for the APA.

Week 6: Wednesday 8 August 2012

Stories from the world of epublishing.

Information on the course can be seen on this page on The Australian Society of Authors site or call 1800 257 121 or (02) 9211 1004

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