Google ebookstore launches in Australia!

It feels as though it’s been a long time coming, but today Google Ebookstore has been launched in Australia with retailers Dymocks and Booktopia. Australian consumers can expect QBD The Bookshop and The Co-op Bookshop to launch an affiliate program soon.

Update: Things change fast and Google no longer support independent bookshops.

Google ebookstore launched in the US nearly a near ago, with launches in the UK in early October this year and Canada only a week ago.

Australian purchasers will either buy directly from the Google ebookstore or from a bookseller partner. At the time it was first announced to Australian booksellers it appeared to be a solution for them, but with the time lag some have decided to come up with their own solution.

BookU was launched by Boomerang Books back in March this year, sourcing content from digital distributor Overdrive. Tomorrow we will be hearing more about ReadCloud platorm launch when Pages&Pages officially launch their ebookstore. Booki.sh was launched by Readings earlier this year as well.

What do all these ebookstores mean for Australian consumers? Firstly and most importantly to the Australian industry I believe it means more choice and opportunities for ebook purchasing. Anything that supports our industry in gaining traction on the digital path and allowing further investment is a positive outcome.  However with our population we’re not a large market and over time we may find some of these ebookstores may need to be consolidated to gain enough market share to be sustainable.

I read ebooks on my iPad and I’m already purchasing through Kobo, Amazon and the iBookstore and what I ideally want is ONE place that I can access all the ebooks I purchase without having to go to numerous places. In time I hope some clever developer creates an application interface that allows me to do that.

In the meantime, congratulations to Australian booksellers for finding ways to sell ebooks, it can only be good for the Australian industry!

A link to the Google Blog about the launch can be found here, a note from Booktopia’s CEO here and below find the official media release from Dymocks:

MEDIA RELEASE

8 November 2011   

Dymocks Enhances Digital Offering With Google eBooks

 Buy once, read anywhere

Sydney, Australia – 8 November 2011 – Dymocks, Australia’s largest bookseller, has announced that from today it will be partnering with GoogleTM eBooks, and adding hundreds of thousands of local and international titles available for purchase atwww.dymocks.com.au.

Google eBooks is the biggest online repository of eBooks, all of which can be accessed and read on a large variety of reading devices including eReaders, tablets, computers, and smartphones.

Dymocks customers will be able to find their Google Bookshelf, which stores their library of eBooks online, directly via www.dymocks.com.au. Once customers have purchased a Google eBook from Dymocks, they can simply access it again anywhere with an internet connection, or download it to read offline. Whenever they reopen their eBook, readers will be able pick up right where they left off.

 According to Michael Allara, Dymocks’ General Manager of eCommerce, the book retailer has seen a steady increase in eBook purchases over the past five years, and believes the new Google eBooks partnership will further enhance the customer book-buying experience for Dymocks customers.

 “Dymocks has been in the book retailing business for over 132 years and has led the way in the online space withwww.dymocks.com.au in Australia since 1997,” said Mr Allara. “This partnership with Google eBooks is a natural progression for us as we continue to innovate and expand our digital offering,” said Mr Allara.

 “In addition to offering an extensive catalogue of local and international titles that will continue to grow, we’re excited to include unique added value when customers purchase Google eBooks through the Dymocks website.

“Through our highly popular Booklover’s Rewards Program, our customers will earn points when they buy Google eBooks which can then be redeemed for future purchases from Dymocks – both in store and online. We’re offering real, tangible rewards and value to our loyal readers whilst remaining at the forefront of the industry in Australia.

“We’ve also just introduced an eBook Gift Card, making it easier for people to give the gift of an eBook this Christmas. The eBook gift cards will now also enable customers to buy Google eBooks and are available in all stores and on our website,” concluded Mr Allara.

Visit www.dymocks.com.au to learn more about Google eBooks and access hundreds of thousands of local and international titles today.

 

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